Manual everything
Someone on your team spent an hour this morning copy-pasting contacts between two systems. Again.
Fractional RevOps Engineering for B2B SaaS Scaling £2M to £15M
I architect the revenue systems your team can't ship in-house — clean pipeline, accurate forecasts, automation that actually scales. RevOps with engineering rigour, not advice on a deck.
THE PROBLEM
Your ops stack is slowing you down
You're not too small for proper RevOps. You're at the stage where the gaps between tools start costing real hours every week.
Stale CRM
Fields drift in days. Stages stop matching reality. The forecast you're presenting on Friday is built on data nobody actually trusts.
Too small for ops, too big without
Spreadsheets aren't enough anymore. A full-time RevOps hire is six months away. The work falls to whoever's least busy that week.
Automations that won't scale
The Zapier that ten people use now breaks at twenty. Nobody wants to touch them in case something else breaks. New hires quietly build workarounds, and the workarounds quietly become the new way of working.
WHAT I OFFER
Two ways to work together
Both options start with a discovery call. I only scope work that closes a gap you're losing time or deals to.
RevOps System Builds
Fixed-scope builds that close a specific revenue gap — speed-to-lead routing, CRM data integrity, pipeline visibility, signal-based outbound, AI-augmented enablement. Built in your accounts, tested against real data, documented. Yours when it's done.
Fractional RevOps Engineering Retainer
A senior seat on your revenue ops, without the headcount. New builds as the business changes shape, existing systems maintained, someone who understands your full stack available when something breaks. Senior judgement, hands on the keys.
PROCESS
From first call to production
01
Discovery Call
We talk through what's breaking, what you've tried, and where the biggest lever is. Thirty minutes, and you'll know whether I can help.
02
Scoping & Architecture
I map the workflow end to end, identify the right tools, and write a scoped-build document. You know exactly what you're getting before any work starts.
03
Build & Deploy
Built in your accounts, tested against real data, documented for handover. Running in production within weeks.
EXAMPLE BUILDS
What this looks like in practice
The kind of work I do.
Pipeline & Lead Systems
Capturing intent, routing it to the right place, and acting on it before the lead goes cold.
Speed-to-Lead Automation
A prospect fills in a form. The system routes them to the right rep, enriches the record in the background, and drafts a personalised follow-up email ready to review and send. The gap between 'form submitted' and 'rep responds' drops from hours to minutes.
Form submitted
Lead routed
Data enriched
Email drafted
Rep reviews & sends
Form submitted
Lead routed
Data enriched
Email drafted
Rep reviews & sends
Event Attendee Intelligence
Enriches event attendee lists against company size, role seniority, and existing CRM relationships. Your team walks in with a target list of fifteen people instead of scanning badges for two days.
CRM & Data Integrity
The systems that keep your CRM trustworthy enough to run a forecast on.
CRM Data Decay Detection
Watches contact and deal records for staleness signals like no activity, job changes, or industry bounce-back, then routes them to the right owner with a suggested action. The pipeline you're forecasting against actually reflects reality.
Closed Won/Lost Intelligence
When a deal closes, the system logs structured win/loss data, scores it against your ICP, and surfaces which objections, competitors, or timing issues showed up most often. You see why deals close without chasing reps to fill in forms.
Revenue Productivity
AI-augmented internal tools that give your team back hours each week.
Pre-Call Sales Brief Generator
Assembles a context brief before each sales call from CRM history, LinkedIn activity, and recent email threads. Reps walk in prepared instead of spending thirty minutes on prep, and the brief is in their inbox fifteen minutes before the meeting starts.
Automated Newsletter Builder
Pulls recent content, assembles a draft newsletter, and delivers it ready for review. The marketing team gets half a day back every send.
CMS-to-Email Workflow
New content published on the website triggers a formatted marketing email in drafts — already built, already styled. Nobody recreates blog posts as email campaigns by hand.
Jack.
Fractional RevOps Engineer
- A decade in marketing and revenue operations
- Built and rebuilt RevOps stacks across HubSpot, Salesforce, and custom tooling
- Brings AI into revenue workflows where it actually saves time
- Solo operator — small client list, proper attention
I'm a practitioner, not an agency. A decade inside revenue teams, running HubSpot, wiring CRMs together, and watching the same friction patterns repeat at company after company.
At the £2–15M ARR stage, the bottleneck is almost never the tools. It's the gaps between them. The manual busywork. The data that doesn't move. The process that lives in someone's head. The forecast nobody trusts. That's where I work.
I keep my client list small. Each engagement gets proper attention, not a template delivered and handed off to a junior. If something I've built breaks on a Tuesday, I'm the one who fixes it.
GET IN TOUCH
Let's talk.
Tell me what's not working. A few sentences is enough. I'll reply within one working day with a straight answer, not a link to book a call.
- Within one working day
- Based in the UK.